Burr Ridge, Ill. (June 24, 2014) — The Mx Group, a digital marketing and sales optimization company, announced that Lisa Cole has joined the firm as director of platform delivery. Lisa brings more than 16 years of experience leading the development and implementation of data-driven marketing programs, marketing automation strategies and sales optimization initiatives.
The Mx Group’s platform delivery services help B2B clients implement comprehensive strategies, tactics and technology infrastructures to optimize marketing automation and lead management processes.
“Lisa’s strategic experience with integrated marketing technologies and demand generation will be major assets to our platform delivery practice,” said Andy Mahler, CEO of The Mx Group.
“This a core area of our business, and Lisa’s vision and leadership will help us continue to provide industry-leading solutions that help clients solve their lead management challenges and realize the promise of marketing automation.”
Prior to joining The Mx Group, Cole was the chief marketing strategist for True North Custom Media, responsible for market planning, product development, go-to-market strategies and sales enablement. Previously, she held senior marketing and sales management roles at OppSource, Bulldog Solutions and Harland Clarke. She studied marketing at Rhode Island College and holds marketing certifications from Northwestern University, the University of Pennsylvania and the Direct Marketing Institute.
“The Mx Group can offer B2B marketers a combination of creative, strategic and technological resources that is not available anywhere else in the industry,” said Cole. “I am excited to be working with this team to help more clients leverage their marketing automation technology investments to maximize return on their demand-generation programs.”
Lisa will be responsible for ongoing process and technology optimization for The Mx Group’s platform services offering, as well as strategic and tactical implementation for client programs.
About The Mx Group
The Mx Group is a digital marketing and sales optimization company that helps companies excite markets, engage customers, effect sales and embed value to create a Total Market ExperienceTM. The company was named a top B2B agency by AdAge and BtoB Magazine for each of the past seven years. The Mx Group was named to the 2014 Best Places to Work in Illinois list. The company is privately owned and located 20 minutes west of Chicago in Burr Ridge, Illinois. For more information, visit TheMxGroup.com or call 800-827-0170.