The Mx Group Announces New Equity Partners Three senior team members join executive leadership as part of long-term growth plan
BURR RIDGE, Ill. (September 10, 2014) — The Mx Group, a B2B digital marketing and sales optimization company, today announced the promotion of three senior team members to equity partners.
The new equity partners are:
• Tom Barg, Vice President and Executive Creative Director — Tom drives design and content services across all channels. He joined The Mx Group more than 13 years ago and has overseen the development of the agency’s branding and creative process, which has resulted in years of award-winning creative work.
• Kevin Coe, Vice President of Digital Development — A 20-year Mx veteran, Kevin leads the company’s web and software development practices. His team has created web strategies and built complex sites for numerous leading B2B organizations. As the only major B2B agency with full in-house software capabilities, The Mx Group develops market-facing desktop and mobile apps that help clients engage both their customers and their sales teams.
• Tim Cook, Vice President of Client Services — Tim directs the account services, media and traffic departments. Under his leadership, the team has refined the company’s strategic services, including adding core capabilities in PR, media management, market research and buyer persona development. Tim, who joined The Mx Group in 2008, brings 20 years of business-to-business marketing experience in both agency and client-side roles.
The three executives have also played significant roles in architecting The Mx Group’s Total Market Experience™ offering, an integrated approach that combines best-in-class marketing strategies, creative and technology to deliver bottom-line results across the entire sales pipeline.
“Tom, Tim and Kevin have been major contributors to our success, creating sustained value for our clients and helping us build industry-leading offerings across every service area,” said Andy Mahler, CEO and co-founder of The Mx Group. “Adding these three leaders to our partnership team strengthens our organization and creates a management structure that will support ongoing growth as we continue to put our long-term strategic plans into motion.”
“I am excited to have Tom, Tim and Kevin as partners in The Mx Group,” added co-founder Pete Wroblewski. “Their dedication to delivering quality work and the professionalism they bring to every client engagement have helped put us where we are today.”
Mahler and Wroblewski will continue to play active roles in day-to-day business operations, while working with the new equity partners to provide ongoing strategic leadership and direction. For more information about The Mx Group’s leadership team, please visit TheMxGroup.com/about
The expansion of the partnership team is a reflection of The Mx Group’s continued growth. Celebrating 25 years in business, the company has been growing rapidly in the past few years, consistently increasing revenue and headcount. The Mx Group was a finalist for the Business Marketing Association’s 2014 Agency of the Year award.
About The Mx Group
The Mx Group is a digital marketing and sales optimization company that helps companies excite markets, engage customers, effect sales and embed value to create a Total Market Experience™. The company was named a top B2B agency by AdAge and BtoB Magazine for each of the past seven years. The Mx Group was named to the 2014 Best Places to Work in Illinois list. The company is privately owned and located 20 minutes west of Chicago in Burr Ridge, Illinois. For more information, visit TheMxGroup.com or call 800-827-0170.