MediaPost Recognizes The Mx Group at Best Apps of 2013 Competition Client NGC Honored as Appy Awards Finalist at SXSW

Burr Ridge, Ill. (March 21, 2013) – The Mx Group, a marketing and technology services company, today announced their client, Numismatic Guaranty Corporation (NGC), was recognized as a finalist in MediaPost’s Appy Awards for Best Reference App.

The awards for best apps of 2013 were presented March 8 at SXSW, an annual music, film and interactive conference held in Austin, Texas. The Appy Awards seek to acknowledge creativity and excellence in application design on all platforms: mobile, social and web-based. Award categories ranged from Mobile Payments and Photography to Mapping/Location Based and Reference, the latter for which NGC and The Mx Group were selected as one of three category finalists. As an Appy Award finalist, NGC was competing amongst other leading digital organizations such as Walgreens, National Hockey League, Ancestry.com and Huffington Post Media Group.

“The team was determined to deliver real value to our client. When that value is evident even to those outside the industry, you know you did a good job,” said Kevin Coe, vice president of digital development at The Mx Group. “The Appy Awards selection gives credibility to The Mx Group as a top solution provider in this space and emphasizes the relevance of these technologies among business-to-business companies.”

In 2012, The Mx Group helped NGC launch NGC Coin Details, their first mobile app. The free, easy-to-use app combines the best of NGC’s research suite — collectors can scan the barcode on the label of any NGC-certified coin to verify its authenticity and view relevant values, specifications, high-resolution images and more.

For more information about The Mx Group, visit the website at themxgroup.com. For more information about the Appy Awards, visit http://www.appyawards.net. For more information about NCG, visit www.ngccoin.com or download the NGC Coin Details app.

About The Mx Group

The Mx Group is a marketing and technology services company that helps companies excite markets, engage customers, effect sales and embed value to create a Total Market Experience™. In February 2013, MarketSense and MarketEffect combined to become The Mx Group. The company was named a top B2B agency by BtoB Magazine for each of the past six years. The company is privately owned and located 20 minutes west of Chicago in Burr Ridge, Illinois. For more information, visit www.TheMxGroup.com or call 800-827-0170.

Follow The Mx Group on Twitter @MxGroup and like us on Facebook.

03/21/2013