Burr Ridge, Ill. (February 12, 2013) – MarketSense, a B2B creative, digital and application development agency, and its sister company, MarketEffect, a B2B database marketing, sales empowerment and channel management company, have combined under one name “The Mx Group.”
“The combination of the two companies and the new name are a reflection of the synergies our clients get from the two acting together,” said Andy Mahler, CEO and co-founder of The Mx Group. “It also is a result of the introduction of our 'Market Xperience Platform,' an end-to-end set of services that emphasizes persona-based content development and campaign journeys, and is driven by data, analytics and marketing automation.”
The combined entity's mission, “to help companies excite markets, engage customers, effect sales, and embed value” is reflective of the end-to-end set of services and the need for B2B companies to develop a continuous loop of business generation.
The company also unveiled its new website TheMxGroup.com, which features motion graphics, video and thought leadership content across a range of strategy, brand, app development, data and channel management disciplines.
About The Mx Group
The Mx Group is a marketing and technology services company that helps companies excite markets, engage customers, effect sales and embed value to create a Total Market Experience™. In February 2013, MarketSense and MarketEffect combined to become The Mx Group. The company was named a top B2B agency by BtoB Magazine for each of the past six years. The company is privately owned and located 20 minutes west of Chicago in Burr Ridge, Illinois. For more information, visit www.TheMxGroup.com or call 800-827-0170.