Burr Ridge, Ill. (June 11, 2012) – MarketSense, a leading full-service B2B marketing services company, announced today the addition of Kate Cassidy to its media team. Previously, Kate was responsible for managing integrated marketing communications campaigns that spanned traditional marketing, online marketing, social media, SEO and event coordination. With her, she brings a unique and diverse skill set to the public relations department at MarketSense.
Prior to joining MarketSense, Kate was a senior SEO copywriter at Spectrum Communications, an internet marketing firm. Most recently, Kate was an account executive and writer for a boutique public relations and marketing agency, where she helmed the company’s social media and search engine marketing strategy and services – both in-house and for its clients. Kate’s writing and editing expertise, online marketing savvy and expert client relations help her to strategize and execute successful public relations and marketing campaigns.
Kate will be working on driving integrated and innovative public relations programs for MarketSense clients. For more information, visit www.TheMxGroup.com
MarketSense is a full-service B2B marketing agency located just outside of Chicago. For 25 years, MarketSense has provided a unique mix of integrated services, including award-winning creative, closed-loop lead generation and management and web and software development. A privately held company and a division of The Mx Group, MarketSense was named one of the top B2B agencies by Crain’s BtoB magazine for each of the past six years. For more information, please contact [email protected]