Company Helps One of Its Own This Holiday Season Local Marketing Firm Starts Donation Fund for Employee’s Family

Burr Ridge, Ill. (December 27, 2012) — Though it struck nearly 1,000 miles away, Hurricane Sandy still hit close to home for Burr Ridge-based integrated marketing firm The Mx Group. Kate Fishburne, director of organizational development at the company, grew up on the East Coast and her parents still reside in the small town of Monmouth Beach, N.J.

Monmouth Beach and neighboring towns were especially hard hit by the storm, and Fishburne’s family was no exception. Her parents’ home flooded with water that reached almost five feet deep, destroying virtually everything and rendering the house uninhabitable. Her family, like many others, was faced with the seemingly impossible task to rebuild.

As the holidays approached and Fishburne’s family began to understand the full extent of the damage, The Mx Group, led by founder Andy Mahler, was determined to make a difference for the family — a deeper and more personal impact than a single contribution to the Red Cross or one of the other funds supporting Hurricane Sandy victims. So they established a donation fund and seeded it with the first $5,000 — one company doing what they could to take care of one of their own.

“Many people think that the government comes in and helps in a big way financially after one of these storms,” said Mahler, founder and CEO of The Mx Group. “This really isn’t true. And despite insurance money and some help and assistance from the federal government, a family like Kate’s is left without nearly enough money to regain a semblance of the life they once had. We consider Kate part of our own family, and we want to help in the biggest way we can, which is why we organized this donation fund.”

After the initial Mx contribution, the company also had a successful raffle at its holiday party and raised money through an annual bake sale, both of which raised more than $1,600 for the cause. “To date, we have raised more than $17,000 toward our goal of $50,000. We hope that through the charitable kindness of others this holiday season, we can help raise enough money for Kate’s family to rebuild the home they’ve lived in for the past 34 years,” said Mahler.

Please visit the The Mx Group’s “Fishburne Family Fund” donation website to learn more about the donation and read their story.

Like The Mx Group on Facebook and follow them on Twitter (@MxGroup) for updates on the donation fund and upcoming fundraising events.

About The Mx Group

The Mx Group seamlessly integrates and delivers Digital, Creative, and Sales Enablement services to drive continuous business generation for our clients. We are a collection of creative problem solvers, including marketing strategists, business analysts, designers, writers, programmers, data specialists, and sales management experts. All bringing unique skills and perspectives while contributing to our common mission of helping companies excite markets, engage customers, effect sales, and embed value. In February 2013, MarketSense and MarketEffect combined to become The Mx Group. The company was named a top B2B agency by BtoB Magazine for each of the past six years. The company is privately owned and located 20 minutes west of Chicago in Burr Ridge, Illinois. For more information, visit www.TheMxGroup.com or call 800-827-0170.

12/27/2012