Category: Strategy, Design & Content

Content Mapping: You Can Prove ROI!


Although content marketing isn’t a new concept, I hesitate to say it’s “maturing,” because it’s so closely tied to current trends. Content marketing is really more of an evolving, moving…

B2B Webinars — Worth the Effort?


Over the last year, my role as internal marketing communications manager here has entailed helping create multiple B2B webinars, as part of our own demand gen strategy. As a marketing…