BMA15 Roundup

Another BMA National Conference has Picture of BMA15 logo come and gone. More than your average conference “mix, mingle and repeat” material, BMA15 provided an impressive lineup of emerging topics on data, technology and predictive analytics.

Actionable insights? Too many to count.

No doubt, the conference is one of the top events for B2B marketing, particularly for those looking to dip into the (r)evolution of social, mobile, analytics and cloud technologies. BMA15 reinforced the call for the mature marketer to be more than just familiar with the pre-eminent marketing technologies. They need to dive in and start putting them to use, because the competition already is.

Whether you’re a B2B marketer on the client or agency side, a creative or on accounts, the content that came out of BMA15 is worth taking the time to ingest.

Here are my top three favorite sessions over my two days in attendance:

  • “Predicting the Future: Unlocking the Power of Big Data in B2B Marketing” by Laura Ramos, VP and principal analyst at Forrester. She provided her thoughts on B2B marketers harnessing the power of new tech for big data.
  • “Contagious: Why Things Catch On” by Jonah Berger, New York Times best-selling author and Wharton professor. He discussed six principles from successful social and word-of-mouth marketing programs. Check out his book here.

This is only a small sample of the content available from BMA15. I highly suggest checking out some of the other keynotes and breakout sessions. You can access the material at the BMA Media Library. If you were on the fence about going and decided against it, make a note to attend next year. You won’t regret it.

06/04/2015

About Tom Barg

Tom is vice president and executive creative director at The Mx Group. He holds an MFA from Rochester Institute of Technology and a BFA from Loyola University. Tom brings more than 15 years of B2B creative energy and experience to his role on the team. Before joining The Mx Group, Tom held a senior creative management position with a technical publishing company. As the creative head of The Mx Group, Tom specializes in developing core branding and messaging platforms that create strong connections to the market and drive long-term revenue for clients.

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