BMA15 Roundup

Another BMA National Conference has come and gone. More than your average conference “mix, mingle and repeat” material, BMA15 provided an impressive lineup of emerging topics on data, technology and predictive analytics.

Actionable insights? Too many to count.

No doubt, the conference is one of the top events for B2B marketing, particularly for those looking to dip into the (r)evolution of social, mobile, analytics and cloud technologies. BMA15 reinforced the call for the mature marketer to be more than just familiar with the pre-eminent marketing technologies. They need to dive in and start putting them to use, because the competition already is.

Whether you’re a B2B marketer on the client or agency side, a creative or on accounts, the content that came out of BMA15 is worth taking the time to ingest.

Here are my top three favorite sessions over my two days in attendance:

  • “Predicting the Future: Unlocking the Power of Big Data in B2B Marketing” by Laura Ramos, VP and principal analyst at Forrester. She provided her thoughts on B2B marketers harnessing the power of new tech for big data.
  • “Contagious: Why Things Catch On” by Jonah Berger, New York Times best-selling author and Wharton professor. He discussed six principles from successful social and word-of-mouth marketing programs. Check out his book here.

This is only a small sample of the content available from BMA15. I highly suggest checking out some of the other keynotes and breakout sessions. You can access the material at the BMA Media Library. If you were on the fence about going and decided against it, make a note to attend next year. You won’t regret it.

Tom Barg

Tom is the former executive creative director of The Mx Group. His expertise includes developing core B2B branding and messaging platforms. Tom is a graduate of Loyola University Chicago and received an MFA in medical illustration from Rochester Institute of Technology.

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