Account Manager at The Mx Group Wins 2013 BMA Chicago Rising Star Award

CHICAGO, Ill. (September 12, 2013) — The Mx Group, a marketing and technology services company, is pleased to announce that Account Manager Alex Fraser is the recipient of the Business Marketing Association Chicago (BMA Chicago) 2013 Rising Star Award.

In his first year as an account manager, Fraser worked to help drive sales for a high-cost, high-consideration product for The Mx Group’s client Siemens Large Drives Applications division. Spearheading solution-development efforts to meet the client’s annual revenue goals, Fraser understood it was imperative to increase the usage of the company’s internal sales portal. After a year of collaboration with research and development teams, product engineers and sales representatives, the sales portal has driven substantial revenue for Siemens — surpassing client expectations as well as The Mx Group’s internal goals.

“Alex is a steward of the Siemens brand within the agency. He understands that marketing’s job is to drive sales, and his steadfast focus on the Siemens pipeline is evident in his results,” said Tony Riley, account supervisor at The Mx Group and Fraser’s manager. “The day I promoted Alex, I told him that we lead from the front — and he hasn’t turned back since.”

The BMA Chicago Rising Star Award honors young professionals who demonstrate an outstanding contribution to business-to-business marketing in one or more of the following disciplines: creative, media, strategy, results and analysis. Managers and supervisors nominate members of their teams who have demonstrated one or more of the following:

• Marked development in their marketing / creative / project management / media / analysis skills
• Proven problem-solving / creative brainstorming that led to eventual client solution
• Success over a difficult marketing problem / question for a client
• Contributions above and beyond in training / mentoring a new or junior team member

A total of eight professionals were nominated and the award was announced at the September 2013 BMA Marketing Innovators Luncheon with BMA Chicago President Jason Ferrara in attendance.

“This award is a testament to Alex’s drive, smarts and ability to deliver solutions for our clients. It’s also a validation of the trust that senior team members such as Tony Riley have put in Alex,” said Kate Fishburne, The Mx Group’s director of organizational development. “We are delighted to have Alex on our team, and we are committed to partnering with him over the years as he grows into a strategic leader at The Mx Group.”

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About BMA Chicago
BMA Chicago is one of the Business Marketing Association’s largest chapters, serving over 500 business marketing professionals through professional development, networking events and programs. For business-to-business marketers, BMA Chicago is the place to learn about the latest trends, news and ideas, as well as connect to other B2B marketers and advance their professional careers.

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About The Mx Group
The Mx Group is a marketing and technology services company that helps companies excite markets, engage customers, effect sales and embed value to create a Total Market Experience™. In February 2013, MarketSense and MarketEffect combined to become The Mx Group. The company was named a top B2B agency by BtoB Magazine for each of the past six years. The company is privately owned and located 20 minutes west of Chicago in Burr Ridge, Illinois. For more information, visit or call 800-827-0170.

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