Thank you for joining us as our VIP Guest at B2BMX 2019. We look forward to seeing you! Below you’ll find more details about the event, including registration, hotel booking and informaton about a Workshop and Case Study Mx will be hosting at the conference.
About the Conference:
FEBRUARY 25-27, 2019 | Scottsdale, AZ
Since its inception, the B2B Marketing Exchange (known as B2BMX) has had one mission: to empower the community by spotlighting all that’s new in B2B. The event is designed to get you and your team not only inspired but prepared to tackle the latest trends, market conditions and buyer realities with gusto. In 2019, the B2B Marketing Exchange will delve into new challenges, buyer preferences, engagement trends, marketing channels, and best practices.
Here is a link to register for B2BMX as our guest. Please select All-Access Pass and use the code VIPMXGROUP when you get to the final payment screen.
As you register, we would be very pleased if you selected to attend a workshop on Monday, 2/25, that will be presented by Mx’s VP of Marketing & Strategy, Kellie de Leon:
Making Buyer-Centric Marketing A Reality: How To Engage Users On Their Terms To Achieve YOUR Goals
It’s no longer a sales cycle, it’s a buyer’s journey. You know this, but are your marketing efforts really reflecting this shift? In this workshop, we’ll take you through the key steps B2B marketers must take to ensure they are connecting with buyers and prospects on their terms.
Learn about different ways to:
- Gather buyer insights to enable buyer-centric marketing
- Develop a tailored website experience for better conversions
- Engage buyers and enhance data collection with interactive content
- Develop buyer-centric nurture journeys that position you as partner
Mx-Hosted Case Study:
On Monday, 2/25 beginning at 1:30pm, you’ll have the opportunity to sit in on industry case study presentations. We hope you’ll join us for the session featuring our client Jessica Norman, Strategic Marketing Program Manager for Siemens Large Drives Applications Division, the most profitable in Siemens’ U.S. portfolio. In what’s bound to be an extremely informative 40 minutes, our Senior Vice President Tony Riley will talk with Jessica about the secrets to her success designing demand gen campaigns that have heavily depended on tight sales and marketing alignment.