
The Mx Group
B2B Insights
The Mx Group is the second-largest independent, integrated B2B marketing agency in the U.S., with a mission to impact the marketplace for companies that impact the world. For over 30 years, we’ve created meaningful end-to-end buying experiences for B2B brands. Our clients are leaders and innovators in automotive, financial services, food, health care, legal services, oil and gas, industrial, packaging, trade associations, technology and SaaS who rely on our expertise to influence and grow their businesses. Our relationships with our clients and people are why B2B Marketing recognized us as Agency of the Year. Our headquarters are in Chicago, but our reach is global. Whether a client is an established or startup B2B brand, we have the people and perspective to be a strong partner that makes a difference.
Articles From The Mx Group

Serious Games Are Serious Marketing

Demand Gen Stats Every Marketer Needs To Know

PMI Podcast Wins Gold at w3 Awards

Why Journalistic Content Is Important for B2B

What Makes a Magazine a Magazine

Your Questions About E-Commerce Answered

Change Is Here: Three Major Takeaways From the B2B Marketing Ignite USA Conference

Get Ready: This Is What Generative AI Search Looks Like

15 Ways B2B Brands Can Maximize the ROI of Their Next White Paper

Creating Connections in 2023

Making an Impact Through Service

Celebrating the Power of Storytelling

Creating Content That Matters

Continuing Our #MxImpact

Chicago, Where B2B Marketing Was Born

Juneteenth: An Interactive Celebration

We Are Not Here to Sell; We Are Here to Solve a Problem

B2BMX: Back to In-person Connections

Unleash the Power of Brand

#MxImpact: Day of Service

You Should Give a Darn About Your Brand Reputation

12 Days of Mx-mas Wrap-up

Demand Creation Programs Falling Flat?

Battle of the Gens: Demand Generation vs. Lead Generation

Who Are Your B2B Thought Leaders?

Creating a Luxury Experience for Your Target Audience

How to Build a Digital Marketing Strategy Post iOS 15

Keys to Improving B2B Customer and Client Engagement

Digital Transformation Impact on Marketing and Sales Alignment

The Cookie Conundrum — Cookieless Account-Based Marketing Tactics

The Cookie Conundrum — A B2B History Lesson

Why Authentic Marketing Moves the Needle

Making Empathy Part of Your Digital Transformation Strategy

ReFocus on Buyer Changes: Your 2021 B2B Marketing Strategy

B2B Marketing Planning 2021 — 5 Fresh Ideas

ReFocus ’21 — Time to Move Forward

What is Demand Creation?

Embrace Digital Disruption to Win
the Day

Research-based Tips for the Best B2B Website

10 Ways to Change Your Trajectory Through Digital Transformation

Celebrating LGBTQ+ Rights

Digital Transformation Perspectives From B2B Marketing Leaders

Webinar Best Practices – Down to the Do’s & Don’ts

Getting Real: Virtual Conference Takeaways for B2B Marketers

Your Demand Generation Strategy Demands a Powerful Website

Accelerating Your Digital Transformation Strategy

The Time Is Now to Double Down on Sales & Marketing Alignment

Right Now, There’s No Such Thing as the “Right” B2B Sales Strategy

COVID-19: Virtual Event Promotion Ideas to Attract and Convert

COVID-19: For Virtual Events, Content is King

COVID-19: The Strategy Behind the Best Virtual B2B Events

COVID-19: Refocusing After Event Cancellations

COVID-19: Your Event’s Been Canceled. Postpone or Virtualize?

COVID-19: Managing a Marketing Evolution — Part 2

COVID-19: Managing a Marketing Evolution — Part 1

COVID-19: Time to Go All-In On Digital Marketing

COVID-19: Six Things B2B Marketers Can Do Now

COVID-19: Three Messaging DON’Ts

COVID-19: Unusual Business – What’s WITHIN Our Control?

Millennial B2B Buyers: 3 Things You Need to Know!

Mx Core Values — More Than Just Lip Service

Mx’ers Giving Back, Raising Joy

B2B Buyer & Buying Process Trends to Address in 2020

Don’t Let It Slip Away! Use Q4 Budget on New Content

Build a Customer Centric Foundation for Today’s B2B Buyers

What’s Your Digital Type? Mx’ers Explore at In-house Workshop

Interactive Content — Don’t Miss Out on this Versatile Tool!

Top Takeaways From Frost & Sullivan’s Executive MindXchange

Your Questions About ABM — Answered!

Top 10 Questions About B2B Buyer Personas

Maximize Your ROI Through Persona-Based Marketing

Don’t Let Your Personas Gather Dust! Putting Your Customer Insights Into Action
B2BMX 2019 — Connections

Crank Up Your Content Volume Using Ideation Sessions

B2BMX 2019 Gold Sponsors

A Year to Remember

Get Past Roadblocks & Make This Your Best B2B Content Marketing Year Yet!

Research Report — What Does Success Look Like to Modern Marketers Today?

Interactive Tools Make “Boring” Products Cool!

B2B Content Distribution: If You Build It … They May Not Come

Good, Better, Best: How to Create Buyer Personas at Every Budget

Top 10 B2B Marketing Resources & Tools

Don’t Miss this Call — Add Telemarketing to Your Mix!

Increase Blog Traffic with These 4 Tips!

Account-Based Marketing Best Practices for Targeting, Messaging and Engagement

Tailor to Your Target: How to Create Meaningful ABM Content and Touchpoints

Account-Based Marketing Insights: Operationalizing Intelligence Gathering for ABM Success

Account Selection for Account-Based Marketing: Don’t Go at it Alone!

Account-Based Marketing Tactics and Tools — Gear Up to Bring Your A-Game!

B2BMX — The Tech vs. Human Puzzle

Client Tempur Sealy Wins 2018 Killer Content Award
Your Top Questions about B2B Telemarketing for Demand Gen

Telemarketing: Your Secret Weapon for Demand Gen

Content Mapping: You Can Prove ROI!

Why Great Work Demands a Great Workplace Culture

Two Minute Think Tank: How to Get Started with Account-Based Marketing

B2B Webinars — Worth the Effort?

Recap from F&S 2017 Executive MindXChange: What’s Hot and What’s Not?
Pun and Games at the SiriusDecisions 2017 Summit

Rules of Engagement from Marketo Summit: How Marketing Automation Wows Your Buyers

16 Stats that Prove the Value of B2B Video

Ready, Set, Metrics: A New Approach to Marketing Measurement

What 100 Sprints Taught Us About Scrum and Agile Development

4 Simple Steps to Stop Process Problems in Their Tracks

Beyond Campaigns: Focus on Marketing Operations and the Buyer’s Experience

So You Want to Create B2B Buyer Personas … Now What?

Better Together: Unifying Your Mobile App and Website’s User Experiences
Hold the Phone: Could Telemarketing Supercharge Your Marketing Programs?

10(ish) Top Insights I Took Home from Content Marketing World

Can Digital Transformation Solve Your Lead Qualification Problems?

What Is Digital Transformation, and Why Should Marketers Care?

Three Ways to Make Your Company a Best Place to Work

Six Modern Marketing Needs Your Tech Stack Should Address

Five Facts to Sell Modern Marketing to Management Right Now

Three Reasons Marketing Technology Is a Must

Six Steps on the Road to Modern Marketing

Sales and Marketing: The Odd Couple

3 Common Challenges That Corporate Marketers Face Today
The State of B2B Marketing Automation [INFOGRAPHIC]

12 B2B Video Stats Marketers Need to Know

12 Demand Generation Stats Every Marketer Needs to Know [INFOGRAPHIC]

14 Facts about Sales and Marketing Alignment

Aligning Marketing and Sales to Accelerate Revenue Growth

Clinton, Quinn and Durbin Join Wheatland Tube in Celebrating American Manufacturing

Sharing Marketing Automation Best Practices
18 B2B Marketing Automation Stats You Should Know

Top 10 Resources for B2B Marketers

4 Steps For Getting The Most Out Of Post-Show Prospect Journeys

Using Converged Media to Power the Content Marketing Machine

It’s A Mobile World. Why Should B2B Marketers Care?

The Not-So-Secret Secret To Increasing B2B Sales

How To Integrate Personas Into Your Organization — Part 3 Of 3

8 Ways to Sharpen Your Trade Show Strategy

A Common Language for Marketing and Sales Teams — Part 2 Of 3

10 Trade Show Booth Design Lessons Learned the Hard Way

The Power Of Personas

Who Controls Your Customer’s Workflow?

Mobile and Web Apps Ease B2B Purchasing Decisions
