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The Mx Group

B2B Insights

The Mx Group is the second-largest independent, integrated B2B marketing agency in the U.S., with a mission to impact the marketplace for companies that impact the world. For over 30 years, we’ve created meaningful end-to-end buying experiences for B2B brands. Our clients are leaders and innovators in automotive, financial services, food, health care, legal services, oil and gas, industrial, packaging, trade associations, technology and SaaS who rely on our expertise to influence and grow their businesses. Our relationships with our clients and people are why B2B Marketing recognized us as Agency of the Year. Our headquarters are in Chicago, but our reach is global. Whether a client is an established or startup B2B brand, we have the people and perspective to be a strong partner that makes a difference.

Articles From The Mx Group

Serious gaming

Serious Games Are Serious Marketing

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demand gen stats every marketer needs to know

Demand Gen Stats Every Marketer Needs To Know

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w3 gold award winner PMI Projectified Podcast

PMI Podcast Wins Gold at w3 Awards

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Journalistic content | blue typewriter

Why Journalistic Content Is Important for B2B

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What Makes a Magazine a Magazine

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Your Questions About E-Commerce Answered

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Change Is Here: Three Major Takeaways From the B2B Marketing Ignite USA Conference

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Get Ready: This Is What Generative AI Search Looks Like

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15 Ways B2B Brands Can Maximize the ROI of Their Next White Paper

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Creating Connections in 2023

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Making an Impact Through Service

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Celebrating the Power of Storytelling

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Creating Content That Matters

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Continuing Our #MxImpact

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Chicago, Where B2B Marketing Was Born

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Juneteenth: An Interactive Celebration

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We Are Not Here to Sell; We Are Here to Solve a Problem

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B2BMX: Back to In-person Connections

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Unleash the Power of Brand

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#MxImpact: Day of Service

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You Should Give a Darn About Your Brand Reputation

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12 Days of Mx-mas Wrap-up

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Demand Creation Programs Falling Flat?

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Battle of the Gens: Demand Generation vs. Lead Generation

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Who Are Your B2B Thought Leaders?

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Creating a Luxury Experience for Your Target Audience

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How to Build a Digital Marketing Strategy Post iOS 15

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Keys to Improving B2B Customer and Client Engagement

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Digital Transformation Impact on Marketing and Sales Alignment

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The Cookie Conundrum — Cookieless Account-Based Marketing Tactics

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The Cookie Conundrum — A B2B History Lesson

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Why Authentic Marketing Moves the Needle

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Making Empathy Part of Your Digital Transformation Strategy

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ReFocus on Buyer Changes: Your 2021 B2B Marketing Strategy

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B2B Marketing Planning 2021 — 5 Fresh Ideas

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ReFocus ’21 — Time to Move Forward

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What is Demand Creation?

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Embrace Digital Disruption to Win
the Day

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Research-based Tips for the Best B2B Website

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10 Ways to Change Your Trajectory Through Digital Transformation

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Celebrating LGBTQ+ Rights

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Digital Transformation Perspectives From B2B Marketing Leaders

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Webinar Best Practices – Down to the Do’s & Don’ts

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Getting Real: Virtual Conference Takeaways for B2B Marketers

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Your Demand Generation Strategy Demands a Powerful Website

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Accelerating Your Digital Transformation Strategy

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The Time Is Now to Double Down on Sales & Marketing Alignment

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Right Now, There’s No Such Thing as the “Right” B2B Sales Strategy

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COVID-19: Virtual Event Promotion Ideas to Attract and Convert

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COVID-19: For Virtual Events, Content is King

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COVID-19: The Strategy Behind the Best Virtual B2B Events

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COVID-19: Refocusing After Event Cancellations

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COVID-19: Your Event’s Been Canceled. Postpone or Virtualize?

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COVID-19: Managing a Marketing Evolution — Part 2

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COVID-19: Managing a Marketing Evolution — Part 1

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COVID-19: Time to Go All-In On Digital Marketing

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COVID-19: Six Things B2B Marketers Can Do Now

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COVID-19: Three Messaging DON’Ts

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COVID-19: Unusual Business – What’s WITHIN Our Control?

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Millennial B2B Buyers: 3 Things You Need to Know!

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Mx Core Values — More Than Just Lip Service

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Mx’ers Giving Back, Raising Joy

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B2B Buyer & Buying Process Trends to Address in 2020

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Don’t Let It Slip Away! Use Q4 Budget on New Content

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Build a Customer Centric Foundation for Today’s B2B Buyers

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What’s Your Digital Type? Mx’ers Explore at In-house Workshop

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Interactive Content — Don’t Miss Out on this Versatile Tool!

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Top Takeaways From Frost & Sullivan’s Executive MindXchange

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Your Questions About ABM — Answered!

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Top 10 Questions About B2B Buyer Personas

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Maximize Your ROI Through Persona-Based Marketing

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Don’t Let Your Personas Gather Dust! Putting Your Customer Insights Into Action

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B2BMX 2019 — Connections

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Crank Up Your Content Volume Using Ideation Sessions

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B2BMX 2019 Gold Sponsors

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A Year to Remember

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Get Past Roadblocks & Make This Your Best B2B Content Marketing Year Yet!

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Research Report — What Does Success Look Like to Modern Marketers Today?

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Interactive Tools Make “Boring” Products Cool!

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B2B Content Distribution: If You Build It … They May Not Come

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Good, Better, Best: How to Create Buyer Personas at Every Budget

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Top 10 B2B Marketing Resources & Tools

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Don’t Miss this Call — Add Telemarketing to Your Mix!

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Increase Blog Traffic with These 4 Tips!

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Account-Based Marketing Best Practices for Targeting, Messaging and Engagement

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Tailor to Your Target: How to Create Meaningful ABM Content and Touchpoints

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Account-Based Marketing Insights: Operationalizing Intelligence Gathering for ABM Success

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Account Selection for Account-Based Marketing: Don’t Go at it Alone!

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Account-Based Marketing Tactics and Tools — Gear Up to Bring Your A-Game!

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B2BMX — The Tech vs. Human Puzzle

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Client Tempur Sealy Wins 2018 Killer Content Award

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Your Top Questions about B2B Telemarketing for Demand Gen

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Telemarketing: Your Secret Weapon for Demand Gen

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Content Mapping: You Can Prove ROI!

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Why Great Work Demands a Great Workplace Culture

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Two Minute Think Tank: How to Get Started with Account-Based Marketing

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B2B Webinars — Worth the Effort?

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Recap from F&S 2017 Executive MindXChange: What’s Hot and What’s Not?

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Pun and Games at the SiriusDecisions 2017 Summit

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Rules of Engagement from Marketo Summit: How Marketing Automation Wows Your Buyers

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16 Stats that Prove the Value of B2B Video

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Ready, Set, Metrics: A New Approach to Marketing Measurement

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What 100 Sprints Taught Us About Scrum and Agile Development

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4 Simple Steps to Stop Process Problems in Their Tracks

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Beyond Campaigns: Focus on Marketing Operations and the Buyer’s Experience

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So You Want to Create B2B Buyer Personas … Now What?

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Better Together: Unifying Your Mobile App and Website’s User Experiences

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Hold the Phone: Could Telemarketing Supercharge Your Marketing Programs?

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10(ish) Top Insights I Took Home from Content Marketing World

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Can Digital Transformation Solve Your Lead Qualification Problems?

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What Is Digital Transformation, and Why Should Marketers Care?

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Three Ways to Make Your Company a Best Place to Work

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Six Modern Marketing Needs Your Tech Stack Should Address

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Five Facts to Sell Modern Marketing to Management Right Now

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Three Reasons Marketing Technology Is a Must

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Six Steps on the Road to Modern Marketing

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Sales and Marketing: The Odd Couple

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3 Common Challenges That Corporate Marketers Face Today

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The State of B2B Marketing Automation [INFOGRAPHIC]

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12 B2B Video Stats Marketers Need to Know

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12 Demand Generation Stats Every Marketer Needs to Know [INFOGRAPHIC]

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14 Facts about Sales and Marketing Alignment

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Aligning Marketing and Sales to Accelerate Revenue Growth

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Clinton, Quinn and Durbin Join Wheatland Tube in Celebrating American Manufacturing

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Sharing Marketing Automation Best Practices

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18 B2B Marketing Automation Stats You Should Know

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Top 10 Resources for B2B Marketers

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4 Steps For Getting The Most Out Of Post-Show Prospect Journeys

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Using Converged Media to Power the Content Marketing Machine

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It’s A Mobile World. Why Should B2B Marketers Care?

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The Not-So-Secret Secret To Increasing B2B Sales

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How To Integrate Personas Into Your Organization — Part 3 Of 3

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8 Ways to Sharpen Your Trade Show Strategy

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A Common Language for Marketing and Sales Teams — Part 2 Of 3

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10 Trade Show Booth Design Lessons Learned the Hard Way

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The Power Of Personas

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Who Controls Your Customer’s Workflow?

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Mobile and Web Apps Ease B2B Purchasing Decisions

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Marketing is the New Sales

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Improving Website Conversion

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What Matters: Re-Thinking Content

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Is B2B Telemarketing Still Relevant?

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