The Mx Group, Author at The Mx Group

The Mx Group

B2B Insights

The Mx Group is a B2B marketing agency with a 30+ year history of solving complex marketing challenges. We impact our clients’ revenue and growth by connecting the customer experience through strategy, creative, demand generation and digital development. We’re aligned around one goal: creating solutions that propel buyers and businesses forward.

Articles From The Mx Group

Making an Impact Through Service

Celebrating the Power of Storytelling

Creating Content That Matters

Continuing Our #MxImpact

Chicago, Where B2B Marketing Was Born

We Are Not Here to Sell; We Are Here to Solve a Problem

B2BMX: Back to In-person Connections

#MxImpact: Day of Service

You Should Give a Darn About Your Brand Reputation

12 Days of Mx-mas Wrap-up

Demand Creation Programs Falling Flat?

Who Are Your B2B Thought Leaders?

How to Build a Digital Marketing Strategy Post iOS 15

Digital Transformation Impact on Marketing and Sales Alignment

The Cookie Conundrum — Cookieless Account-Based Marketing Tactics

The Cookie Conundrum — A B2B History Lesson

Why Authentic Marketing Moves the Needle

Telemarketing: Your Secret Weapon for Demand Gen