Group Account Director
Lisa brings over a decade of B2B marketing and project management experience to her clients. During her time at The Mx Group, she has successfully developed and implemented integrated marketing programs to meet clients’ strategic and tactical goals. Lisa is trained and certified in the Buyer Persona Institute’s 5 Rings of Buying Insight™ research process, and she has led numerous qualitative research initiatives, including buyer persona development, brand architecture and positioning, corporate and product messaging, and sales strategy. Lisa earned her BBA in marketing at the University of Wisconsin–Madison.