Vice President of Strategy
Kelly leads The Mx Group’s account team, overseeing strategy and implementation of integrated marketing programs for all clients. For nearly 15 years, she has directed successful and award-winning campaigns for clients in the hospitality, automotive, medical and industrial sectors. She is accomplished in the areas of B2B product and brand messaging, creative development, website and app development, demand generation, lead management and sales enablement. Kelly is a graduate of Concordia College in Moorhead, Minnesota, and holds a B.A. in business and communications.
Articles From Kelly
So, You’re Establishing B2B in B2C — We See You
B2B Omni-Channel Marketing — A Framework for 2021 Planning
The Buyer’s Journey: Seven Questions to Help Optimize Content
The “Surprise” Solution to Getting More B2B Leads in a Digital World
Small Accounts = Big Wins with Telemarketing