Web & App Development

Effect digital transformation for competitive advantage and successful business outcomes

We built our first website in 1995 and our first cloud-based app in 2001. As a hybrid marketing, technology and demand generation firm, The Mx Group is unique in its ability to combine business strategy, UI / UX design and core development capabilities to help drive revenue through market-facing technologies. Our digital development services include:

Digital Strategy & Business Analysis

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It’s not about gathering requirements; it’s about clarifying vision. We help you identify digital opportunities and create technology-driven experiences that provide real value for your customers and your business.

UI / UX Design

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Successful digital development requires a focus on delivering great user experiences. The Mx Group creates the aesthetics that articulate your brand and designs strategic interfaces that minimize friction and optimize conversion.

Web Design & Development

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With experience building global sites in multiple CMS platforms, including WordPress, DotNetNuke, Ektron and Sitecore, we’ll ensure that you have the right solution to handle your content management workflow and scale your web presence.

Responsive design and “mobile-first” thinking are part of our core process, so your content will perform smoothly across every device. Plus, our front and back end development teams work seamlessly to manage the integration of third-party and custom applications.

Mobile App Development

Screenshot image of client mobile app
The rise of mobile has created a new playing field on which to engage and provide value to your key audiences. We’ll help you identify the role that mobile can play in your business and develop successful mobile experiences. Our expertise in iOS and Android development — along with our deep understanding of mobile user interface and experience design — ensures that every app we create meets the highest performance standards.

Web App Development

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Our developers and technical architects craft solutions that maximize efficiency and scalability, leveraging the latest generation of established, proven technologies, including ASP.NET MVC, SQL Server, MongoDB, Entity Framework and Node.js. Following rigorous project management and communication standards, our fully U.S.-based team keeps every stakeholder fully informed throughout the life of the project. Our strategic Agile process optimizes development budgets and allows for real feedback from the marketplace.

Analytics and Optimization

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We view all digital experiences through the lens of continuous improvement, integrating robust analytics and ongoing optimization into our process. From initial user testing and ongoing A / B tests to an Agile methodology that allows an application to efficiently pivot based on user behavior, we closely monitor and consistently optimize the performance of everything we build.

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Strategy, Design & Content

Strategy

  • Voice of customer research
  • Competitive research
  • Internal and channel research
  • Market definition and sizing
  • Plan development

Branding & Messaging

  • Brand strategy and rollout
  • Buyer persona development
  • Content and tools prioritization

Content & Design

  • Advertising and collateral
  • White papers, reports and presentations
  • Blog development and management
  • Video scripting and storyboarding
  • Video casting and location scouting
  • Email marketing
  • Direct mail
  • Trade Shows and Events
  • Social media marketing

Media

  • Media planning and management
  • Public relations
  • Online advertising
  • PPC search marketing

Web & Application Development

Web & Digital Development

  • Information architecture
  • Usability design
  • CMS selection and implementation
  • Responsive web design
  • Analytics
  • Conversion optimization (A / B testing)
  • Search engine optimization (SEO)
  • Hosting and management

Video Production and Post-production

  • Cinematography, directing, producing
  • Video editing
  • 3D animations and motion graphics
  • Voice over, music and sound effects
  • Interactive video

Custom Software Development

  • Digital transformation consulting
  • Agile project management
  • User experience design (UXD)
  • Usability testing
  • Web application development (.NET, Java, Node.js)
  • Mobile app development (iOS and Android)
  • Automated testing
  • Manual and integration testing

Demand Creation & Lead Management

Demand Creation

  • Digital and offline market activation
  • Lead conversion optimization
  • Marketing automation
  • Data sourcing and management

Lead Management

  • Sales and marketing alignment
  • Response management
  • Fulfillment
  • Telemarketing
  • Lead processing

Sales Enablement

  • Territory playbooks
  • Sales portals
  • Quote and proposal generators
  • Selling tools

Technology Integration

  • Marketing database design
  • CRM integration
  • Metrics and reporting tools
  • Endpoint systems integration
  • Full tech stack outsource capability
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