Design & Content

Foundational Building Blocks for Your Marketing, Digital & Demand Creation Programs

We don’t want to just tell you what we do; we want to show you how we work. Over the past 25 years, we’ve developed a set of processes that have delivered successful outcomes for hundreds of clients. These guiding principles inform every client program we work on.

Be the Kiwi

Image of how strategy, design and content can differentiate a company from the competition
It’s a noisy world, and brand strategy matters. Our proven process ensures that your brand promise, position and character are highly clarified, differentiated and resonant — and that they serve as the “flag on the horizon” across your initiatives and programs.

Map Your Market

Image of building B2B market maps to support strategic decisions
We’ll help you identify the full dimensions of both your current markets and those you aspire to expand into, documenting industries, sectors, and both demographic and custom segment criteria. This market map then becomes the framework for prioritizing activity, as well as a guidepost to help your internal and channel teams focus their efforts.

Understand Your Customers

Picture representing potential buyer personas from market research
Know who your customers are and what drives their purchasing decisions. Our buyer persona methodology identifies critical buyer insights, clarifying the purchasing process, perceived barriers and key decision criteria. You’ll get a complete and highly actionable picture of your key buyer personas that can transform your marketing programs … and your entire organization.

Be Part of Their Journey

Diagram image of how B2B content and video support the customer journey
Armed with actionable buyer insights, our in-house team of creative, writing, video and media professionals help you create and deliver content that meets the needs of decision-makers and influencers at every stage of the buying cycle.

  • Email Marketing
  • Direct Mail
  • Advertising and Collateral
  • White Papers, Reports and Presentations
  • Video and Motion Graphics
  • Trade Shows and Events
  • Blog Development and Management
  • Social Media Marketing
  • Public Relations
  • Online Advertising
  • PPC Search Marketing

The road to modern marketing starts here.

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Strategy, Design & Content

Strategy

  • Voice of customer research
  • Competitive research
  • Internal and channel research
  • Market definition and sizing
  • Plan development

Branding & Messaging

  • Brand strategy and rollout
  • Buyer persona development
  • Content and tools prioritization

Content & Design

  • Advertising and collateral
  • White papers, reports and presentations
  • Blog development and management
  • Video scripting and storyboarding
  • Video casting and location scouting
  • Email marketing
  • Direct mail
  • Trade Shows and Events
  • Social media marketing

Media

  • Media planning and management
  • Public relations
  • Online advertising
  • PPC search marketing

Web & Application Development

Web & Digital Development

  • Information architecture
  • Usability design
  • CMS selection and implementation
  • Responsive web design
  • Analytics
  • Conversion optimization (A / B testing)
  • Search engine optimization (SEO)
  • Hosting and management

Video Production and Post-production

  • Cinematography, directing, producing
  • Video editing
  • 3D animations and motion graphics
  • Voice over, music and sound effects
  • Interactive video

Custom Software Development

  • Digital transformation consulting
  • Agile project management
  • User experience design (UXD)
  • Usability testing
  • Web application development (.NET, Java, Node.js)
  • Mobile app development (iOS and Android)
  • Automated testing
  • Manual and integration testing

Demand Creation & Lead Management

Demand Creation

  • Digital and offline market activation
  • Lead conversion optimization
  • Marketing automation
  • Data sourcing and management

Lead Management

  • Sales and marketing alignment
  • Response management
  • Fulfillment
  • Telemarketing
  • Lead processing

Sales Enablement

  • Territory playbooks
  • Sales portals
  • Quote and proposal generators
  • Selling tools

Technology Integration

  • Marketing database design
  • CRM integration
  • Metrics and reporting tools
  • Endpoint systems integration
  • Full tech stack outsource capability
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